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MARKETING VALUE DRIVERS Shareholder value and...
MARKETING VALUE DRIVERS
Shareholder value and its financial value drivers are the objectives of business but they are not the strategy. It is a big mistake to target these measures directly; instead managers need a strategy on how to influence them.
Nu stiu cum sa traduc titlul astfel incat sa aiba o semnificatie economica pentru traducerea in limba romana cat mai aproape de adevar. Va multumesc pentru intelegere.
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ELEMENTELE DE ACÅ¢IONARE ALE EVALUÄ‚RII DE MARKETING
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